Demo Automation Software Pricing Compared (2026)

Demo automation software pricing is harder to compare than it should be, because most vendors in this category don't publish a number until you've already sat through a sales call. We pulled together what eight of the most-searched platforms (Hyper AI, Consensus, Navattic, Walnut, Storylane, Supademo, Karumi, and Naoma) actually charge in 2026, from their own pricing pages where they exist, and from third-party contract data (Vendr, PricingSaaS, SpendHound) where they don't.

The short version: entry prices range from free to roughly $900/month, but the per-seat, per-demo, and flat-rate billing models aren't comparable at face value, and several vendors bill the AI agent capability separately from the base plan. This guide breaks down what each tool costs, how the billing model actually works, and what to watch for before you sign an annual contract.

What Demo Automation Software Pricing Actually Looks Like in 2026

Before the tool-by-tool breakdown, here's the entry-level picture across all eight platforms. "Entry" means the cheapest paid tier that includes real product functionality, not a free trial.

That table flattens a lot of nuance, which is the point of the sections below: each vendor's "entry price" means something different once you factor in seat minimums, usage caps, and what's actually included.

Hyper AI: usage-based, self-serve, no annual lock-in

Hyper AI runs live AI agents on real video calls (Zoom, Google Meet, Teams) that drive the actual product, answer unscripted questions, and qualify leads 24/7 in 25+ languages, rather than a pre-built click-through tour or an async video. Transparent, self-serve pricing is available on request, with a free trial and no mandatory annual contract. See the full breakdown at how Hyper AI compares to the category.

Storylane: the lowest published per-seat entry price

Storylane's forever-free plan covers one published demo with unlimited views. Starter runs $40/seat/month on annual billing ($50/month if you pay monthly); Growth is a flat $500/month for five seats and unlocks the HTML demo editor; Premium runs around $1,200/month and adds Salesforce integration, SSO, and white-labeling. If you want the AI agent, RepX is billed as a separate add-on starting around $2,000/month. We go deeper on that split in our Storylane RepX pricing breakdown.

Supademo: cheapest per-creator rate, agent billed by usage

Supademo's free tier covers one creator. Its Scale plan runs roughly $38/creator/month on annual billing ($50 monthly), and Growth starts around $350/month bundling five creators. Supademo's AI Demo Agent isn't a separate plan. It's a usage-based add-on layered onto Scale or Enterprise, metered per agent response and voice time, with credit packs reportedly running $99-$500 on top of the base subscription. A 14-day free trial is available with no credit card required.

Navattic: the most generous free tier for async tours

Navattic's free Starter plan is a genuine one-seat, one-demo option: the easiest tool on this list to try the same day you find it. Paid pricing isn't published on Navattic's own site; third-party trackers (PricingSaaS, Vendr) put Base around $500/month on annual billing and Growth around $1,000/month, though Vendr's own reported range for Growth-equivalent contracts runs $1,500-$3,000/month depending on visitor volume. We cover this one head-to-head in Consensus vs Navattic.

Naoma: the only tool that bills per engaged demo

Naoma's model is different from every other vendor here: it charges only for demos where a visitor stays engaged for at least three minutes, so bounced or ignored sessions are free. Starter is $299/month for 50 engaged demos ($249 on annual billing); Growth is $900/month for 100 demos plus live product walkthroughs and meeting booking ($750 annual); Scale is $2,500/month for 300 demos and two agents ($2,083 annual); Enterprise is custom. Buying currently starts with a quote request rather than self-serve checkout, though Naoma has said self-serve purchase and a free trial are coming.

Karumi: a published flat rate, but session-capped

Karumi's agent joins live video calls and drives your actual product through autonomous browser control, similar in category to Hyper AI and Naoma. Some sources point to a published self-serve plan around $900/month covering one agent in one language with a session cap; others still describe Karumi's pricing as sales-gated, so treat that figure as recent but not fully confirmed. Worth checking Karumi's own pricing page directly before budgeting. We cover the full comparison in Karumi AI alternatives.

Consensus: annual-only, no self-serve trial

Consensus publishes its own numbers: Starter is $600/month ($7,200/year) for five seats, Pro is roughly $1,250/month ($15,000/year) for ten seats, and Enterprise runs an estimated $22,800/year and up. All plans require annual billing with no free plan and no self-serve trial. You talk to sales before you see the product. One analysis of Vendr-reported contracts puts the median real-world Consensus spend closer to $45,750/year once seat expansion and add-ons are included. More detail in our Consensus alternatives guide.

Walnut: the least transparent pricing on this list

Walnut targets enterprise deal rooms: cloned product environments loaded with a specific prospect's data, wrapped in analytics. Walnut doesn't publish official rates; third-party trackers report per-seat pricing from roughly $35/user/month (with a 10-seat minimum, pushing a 5-person team into five figures annually) up to $1,550/month flat tiers, while one vendor-comparison estimate puts realistic entry cost at $45,000-$120,000/year for a 5-10 seat team. There's no free plan or self-serve trial. Expect a sales conversation before any number.

The Real Cost of Not Automating Your Demos

Demo automation pricing only makes sense in context of what it's replacing. A fully loaded B2B SDR costs an estimated $110,000-$173,000 per year in 2026, according to benchmarks cited in Glencoco's 2026 State of Sales Development Report (drawing on SaaStr and Bridge Group data). That cost doesn't scale with demo volume. It scales with headcount.

For comparison, in-house SDR teams report a cost of roughly $821-$1,150 per qualified meeting at typical productivity of 8-14 meetings per rep per month. None of the per-seat or per-demo prices in the table above come close to those figures per conversation, even at the higher end, which is the core economic argument for demo automation software generally, independent of which vendor you pick. The caveat: most of these cost-per-meeting figures come from vendors with a commercial interest in the SDR-outsourcing or AI-agent market, so treat them as directional rather than exact.

How to Actually Compare Demo Automation Pricing

The sticker price on a pricing page rarely reflects what you'll actually pay. Four things to check before you sign anything:

1. Per-seat vs. per-demo vs. flat rate. Per-seat pricing (Storylane, Supademo, Walnut) punishes you for adding viewers, not usage. Per-demo pricing (Naoma) scales with actual activity but can spike unpredictably in a good month. Flat tiers (Consensus, Navattic) bundle a seat count and a usage cap. Exceeding either often forces an upgrade mid-contract.
2. Is the AI agent included, or a separate line item? Storylane's RepX and Supademo's Demo Agent are both billed on top of the base platform, not included in it. If the reason you're buying is the agent, price that add-on, not the base plan's headline number.
3. Annual-only billing hides the real commitment. Consensus and Walnut both require annual contracts with no monthly option. A "$600/month" plan is really a $7,200 upfront or amortized commitment. Treat it as the annual number, not the monthly one, when comparing against a tool that lets you pay month to month.
4. Seat minimums change the effective rate. Walnut's reported per-seat pricing assumes a 10-seat minimum; Consensus's Starter tier assumes five. A 2-person team buying either tool pays for seats it doesn't need, which can double the effective per-user cost.

Which Pricing Model Fits Your Team

There's no universally "cheapest" tool here: the right pricing model depends on how you actually sell:

• High-volume inbound, want cost to track usage: a per-demo or usage-based model (Naoma, Hyper AI) avoids paying for idle seats during slow months.
• Small team, mostly top-of-funnel self-serve tours: Navattic's or Storylane's free tiers are the lowest-risk way to test the format before committing budget.
• Need a live conversational agent, not just a recorded tour: Hyper AI, Naoma, and Karumi are the three in this category actually built for that. Compare them directly rather than against async tour builders, since the pricing logic (and the problem they solve) is different.
• Enterprise buying committee, high-touch sales motion: Consensus and Walnut are built for that scale and priced accordingly. Expect a five-figure annual commitment and a sales-led buying process to match.

Whatever you pick, model the total annual cost, seats, usage overages, and any AI agent add-on, before comparing headline prices across vendors. The platform with the lowest sticker price isn't always the cheapest once your actual demo volume is factored in.